Responsibilities
- Develop a strong understanding of each product, its target audience, and key selling points.
- Work closely with the Product Owner to plan and drive product growth strategies.
- Plan and execute customer acquisition activities through appropriate channels, such as Online Ads, Content Marketing, Direct Sales, Partnerships, Events, and Exhibitions/Booths.
- Prepare sales support materials, including Sales Decks, Product Demos, Promotions, and other marketing materials.
- Present products to potential customers and follow up throughout the customer journey, from initial interest to product trial or closing the sale.
- Analyze the performance of each acquisition channel and use the results to improve strategies and overall effectiveness.
- Gather customer feedback, pain points, and insights to support ongoing product development together with the Product Owner.
- Regularly update the Product Owner on progress, challenges, and key results.
Qualifications
- At least 1 year of experience in Marketing, Sales, Business Development, Product Marketing, or a related field.
- Able to plan, prioritize, and execute tasks independently.
- Strong communication, presentation, and customer follow-up skills.
- Responsible and proactive, with the ability to follow through and turn plans into action.
- Able to analyze basic performance data and use insights to improve working methods and strategies.
- Interested in Product businesses, SaaS, and technology, with a willingness to learn new systems and tools.
- Open-minded, willing to experiment, and confident in proposing new approaches to customer acquisition.
- Experience in Digital Ads, Software Sales, Event Management, or Exhibition/Booth Activities will be considered an advantage.